Getty 25 - Immersive Art Experiences

The assignment was to bring priceless Getty art to cities around Los Angeles, without removing it from their museums. The art and antiquities were digital scanned and CBS-VFX produced a 32-minute, custom edited montage, highlighting some of the Getty museums’ greatest works onto 11 high resolution outdoor digital screens.  

 The creative presentation inspired by the Ken Burns documentary editorial style, was engagingly designed to appear across a 65-foot-wide video curved arc. The visual effects team deconstructed, layered, and re sized the art on top of textured backgrounds that coalesced into a full image on the center screen. Sound design and music were added to enhance the immersion and emotion so one could feel the art.

The second festival exhibit was the Getty 3D Interactive iPad Experience. CBS-VFX chose six Getty antiquities that were laser scanned and rebuilt into photo real 3D models. These statues, vases, and busts were loaded into a custom-built AR app. CBS’s scene shop constructed four custom outdoor booths with museum styled pedestals.  The team supplied five iPads so guests could walk around the pedestals and see the 3D objects appear on their device.  This hands-on experience gave a close sense engagement into the ancient past.

The majestic beauty of the Villa and Getty Center were captured by CBS-VFX’s RTK drone photography team. Beautifully filmed exteriors with custom flying camera rigs, the crew created dreamy points of view and brought the dynamic pieces of architecture to life.

The third exhibit we were involved with, a special photo booth with layered photos and physical props, allowed participants to pose and appear inside the art at their favorite Getty location or painting. They were given instant prints and emailed digital copies available for social media sharing.

The Getty Museum and Getty Villa is open 6 days a week and admission is free. click here. Visiting The Getty Museums